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Hi I am Ali !

I believe in capturing the moments that are lost in the blink of an eye, the moments that are gone forever. I am a firm believer in Existing in Photos for our children. I am passionate about photographing newborns “....Because they are only this little once.” Hi I am Ali Russell and I absolutely love what i create for each and every one of my clients. I am inspired by my family & my two boys Luke & Benjamin. We moved to Coffs Harbour in 2013, after a 7 year stint in Central Queensland. We are originally from Newcastle, but are so happy to have found Coffs Harbour as our forever home. I have been a photographer for 12 years.  My love for photography was there since i was a child, however it wasn’t until 2005 when I became a mother that I knew this was a path i wanted to follow. In 2006 I bought my first DSLR and knew I 'had to learn to use it'. So in 2007 I started portfolio building and in 2008 I did my first paid session. For the first 6.5 years I specialised and family portraiture. There is something beautiful & completely special about families, their love, laughs and interaction. If we are blessed to have a family, we should capture & cherish those moments. In 2012 I found the love for newborn portraiture & knew I wanted to specialise in this field along side families. It wasn’t until late 2013 when i decided to pursue this side of the business after having my second son, Benjamin. I have attended several workshops with Australian & International newborn photographers, Luisa Dunn,  Kelly Brown, Erin Elizabeth, Erin Tole, Rachel Vanoven, Winnie & Mini Photography, Robyn Long and many more. Each year i continue to invest in my education as a photographer by attending a minimum of 2 workshops/ mentoring sessions. I am a firm believer in Newborn Safety and can promise we will never do anything to put your baby at any risk. This includes that both myself and assistant are completely up to date with immunisations. I truely love what i do & would love the opportunity to capture these moments for you & generations to come !