As 2025 comes to an end, I’ve been reflecting on what a huge, emotional, challenging, and beautiful year it has been for Ali Jones Photography.

After taking a three-year break from my photography career — welcoming little Miss Evie and moving to the Hunter Valley — this year became the year of rebuilding. We worked hard to finish our purpose-built studio and officially opened the doors in March. It felt like starting over… because in many ways, it was. New town, new faces, new networks, new everything. So I began by giving away 20 model call sessions just to get my feet on the ground and meet the community I hoped to serve.

Those early months were a mix of excitement, uncertainty, and a whole lot of learning. But I had one thing in my corner — 18 years of knowledge, experience, and genuine love for what I do. Slowly, patiently, I climbed my way from page 27 of Google all the way to page 1 and 2 for “newborn photographer.” It felt huge.

And then September arrived. Instagram disabled my business account overnight with no explanation. In November, my Meta business account was hacked, resulting in nearly $7,000 in fraudulent ad charges — with $1,900 still unresolved. It was devastating. These platforms are essential lifelines for small businesses, especially when rebuilding from scratch.

But here’s what I know about myself: nothing will stop me. Not setbacks, not challenges, not algorithms, not hackers. I love what I do and I love the people I get to meet along the way.

This year I’ve been blessed to photograph some of the sweetest families — many of whom started as clients and have now become friends. This is what makes my business different: I’m not just building a brand… I’m building relationships. I’m partnering with people. I’m walking alongside mothers who are navigating some of the most vulnerable, transformative seasons of their lives.

Over and over, I hear stories that move me deeply. I’ve been encouraged by beautiful mums who’ve shared their hearts, their struggles, their triumphs. It reminded me that motherhood is both glorious and hard — and sometimes incredibly isolating.

So next year, I want to do more than take photos. I want to build community. I want to create a safe, warm place for mums to gather, talk, laugh, cry, connect — whatever they need. I will be organising semi-regular catch-ups for any of my clients who want that village we all talk about but rarely have.

For those who don’t know me well: I’m a woman of faith, a follower of Jesus, and I know He has plans far bigger than my little studio. I’m trusting Him as we walk into 2026 — believing for creativity, connection, purpose, and the chance to bless others through this gift He’s given me.

So even with the setbacks — big and small — I am profoundly grateful for 2025.

Grateful for my family.
Grateful for the lessons.
Grateful for the people I’ve met.
Grateful for every session that filled this studio with joy.
Grateful for the opportunity to begin again.

Wishing you all a very Merry Christmas and a wonderful New Year. Here’s to growth, community, and all that’s ahead in 2026.

With love,
Ali

If you love eclectic treasures, vintage finds, and beautiful décor, you have to check out a gorgeous little shoppe I visited today called Prop That in Greta! Candice, the owner, is bubbly, warm, and full of inspiration — and the store is packed with a mix of new pieces, antique gems, and unique décor that makes you want to take everything home. Perfect for home styling, creative inspiration… or just a wander through a beautiful space.

📍 67 High St, Greta NSW
🕘 Open Wed–Sun, 9am–2pm
🌐 http://www.propthat.com.au/ Such a delightful little gem in the Hunter Valley — go visit if you can!

✨ Over the weekend I had the absolute privilege of witnessing something incredibly special for two of my beautiful clients.

I first met Layla during her maternity session, then had the joy of photographing her and Chris again for their newborn session. Like so many of my clients, we instantly clicked, and over time they’ve become more like family to me. 💕

This time, Chris reached out with a secret—he wanted me to capture his proposal to Layla! She had no idea what was coming, which made the moment even more magical.

✨ Over the weekend I had the absolute privilege of witnessing something incredibly special for two of my beautiful clients.

I first met Layla during her maternity session, then had the joy of photographing her and Chris again for their newborn session. Like so many of my clients, we instantly clicked, and over time they’ve become more like family to me. 💕

This time, Chris reached out with a secret—he wanted me to capture his proposal to Layla! She had no idea what was coming, which made the moment even more magical.

Partnering with Bluebush Estate – A Picture-Perfect Location for Your Session

One of the things I love most about being a photographer in the Hunter Valley is the endless variety of breathtaking locations available for my clients. I’m thrilled to announce that Ali Jones Photography has partnered with Bluebush Estate in Lovedale, one of the region’s most picturesque and versatile venues.

Bluebush Estate is more than just a backdrop—it’s an experience. From the moment you step onto the property, you’re surrounded by sweeping views of the Lovedale vineyards, open skies, and charming gardens that create the perfect setting for maternity and family sessions. Every corner of this estate offers something unique, ensuring your images will be filled with beauty, connection, and that magical Hunter Valley atmosphere.

✨ AND… something new is coming! ✨
Ali Jones Photography is re-launching Business Branding Photography as part of my services! It’s been a few years, but my heart is for small businesses — we need to support one another, cheer each other on, and help each other grow.

If you're a small biz owner needing professional images that truly represent your brand, head to the Contact Form on my website and let’s connect. I’d love to help tell your story.

We explored one of our gorgeous new locations and captured the cheeky giggles, cuddles, and windblown hair (thanks, nature!). It was pure joy to watch them together — so natural, so full of love.

🌟 Hey there! I’m Ali — the face behind Ali Jones Photography! 🌟

It’s been a little while since I introduced myself, so here goes…

I’ve been a photographer for over 18 years now, specialising in Maternity, Newborn & Family Photography, and honestly — I LOVE what I do! I'm a creative soul, and I thrive when I’m in my element: planning, shooting, editing, and delivering beautiful, heartfelt images.

I believe so strongly in capturing real moments — connection, emotion, laughter, the chaos, the love, even the tears and tantrums. Life isn’t perfect, but love is. And I’m all about helping families exist in photos — because these are the memories our kids will hold onto forever.

A little about me: I’m a tad cuddly, there are no filters here, and what you see is what you get! I pride myself on being my true, authentic self — relaxed, down to earth, and maybe a little cheeky too 😄

I’m a mum to three gorgeous kids: Luke (20), Ben (12), and Miss Evie (almost 3), and I have a super supportive hubby who (mostly) goes along with all my crazy creative ideas. 😂

If you're after a photographer who’ll make you feel totally comfortable, keep things fun, and capture the love in all its real, raw beauty — I’d truly love to work with you!

Let’s tell your story 💛
Ali x